Who is TOCA BOCA
Toca Boca is a Swedish digital gaming studio renowned for creating interactive, child-friendly games that inspire creativity, exploration, and storytelling. The company focuses on safe, educational, and open-ended play, allowing children to explore virtual worlds without restrictions. Since its launch in 2010, Toca Boca has built a vast library of apps that have become household favorites for families worldwide.
The Story Behind Toca Boca
Toca Boca, meaning “Touch Mouth” in Spanish, was founded as a subsidiary of the Bonnier Group, a leading media conglomerate in Sweden. The studio was established with a vision to design digital toys rather than conventional video games, focusing on inclusivity, gender neutrality, and non-competitive gameplay. Their philosophy is based on the idea that kids learn best through play, which is relected in all their apps.
Core Principles of Toca Boca Games
Toca Boca’s success stems from its commitment to child development and entertainment. Their games are designed based on the following principles:
- Open-Ended Play – No rules, no high scores, just pure creativity.
- Safe Digital Environment – No third-party ads, in-app purchases, or intrusive data collection.
- Diversity and Inclusion – Games feature characters of different ethnicities, abilities, and backgrounds.
- Imaginative Exploration – Encouraging kids to create their own narratives and adventures.
Popular Games by Toca Boca
Toca Boca has launched over 40 apps, each catering to different aspects of learning and play. Some of their most successful and widely loved games include:
Toca Life World
Toca Life World is an expansive digital universe where players can create characters, build homes, and explore various locations. The game combines all previous Toca Life apps into a single, interconnected world, allowing kids to develop their own stories.


Toca Hair Salon Series
This game allows players to run their own hair salon, experimenting with different hairstyles, colors, and tools. It promotes creative expression and decision-making.
Toca Kitchen
In this game, kids can experiment with cooking, mixing ingredients to create unique dishes for characters with different food preferences and reactions.


Toca Mystery House
A fun, slightly spooky exploration game that introduces mystery and problem-solving elements, encouraging children to think outside the box.
Toca Nature
A stunning app where kids can build their own ecosystem, planting trees, raising animals, and shaping the environment.

Why Parents Love Toca Boca
Parents and educators highly recommend Toca Boca games for several reasons:
- Encourages Critical Thinking: Kids can create their own narratives, enhancing cognitive skills.
- Educational Value: Many games involve real-world concepts like cooking, hairstyling, and nature conservation.
- Child-Safe Content: Games are designed with children’s safety and well-being in mind.
Toca Boca’s Expansion Beyond Games
Apart from mobile games, Toca Boca has expanded into merchandising, animations, and digital storytelling. They have introduced:
- Toca Boca Shop: Selling branded toys, clothes, and accessories.
- Toca Boca Animated Series: Featuring beloved characters in engaging video content.
- Collaborations with Brands: Partnering with companies like Pusheen for special in-game packs and merchandise.
Conclusion
Toca Boca has revolutionized children’s digital entertainment by providing safe, creative, and imaginative experiences. Their games foster independent thinking and exploration, making them a favorite among kids and parents alike. As they continue to innovate, Toca Boca remains a trusted name in digital play, ensuring children worldwide can experience fun, learning, and creativity in a safe environment.
